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Discover what behavior analytics can do for you
Stop losing business opportunities
With behavior analytics, you no longer have to make assumptions about your website users. Let them show you how they interact (and don’t interact) with your site.
Data-driven decisions
Empower your team and your management with data-backed decisions when optimizing your website.
Conversion Rate Optimization
Increase conversions by optimizing your user journeys and targeting improvements.
Resource Optimization
Efficiently allocate your resources by identifying high-friction pages for a significantly improved user satisfaction.
Enhanced User Experience
Deliver personalized experiences by deeply understanding the users’ preferences, pain points, and behaviors.
01
What is Behavior Analytics
While traditional web analytics will tell you how many people visited a given page and where they came from, it won’t tell you HOW users navigated within that page, nor how their full experience was. Behavior analytics is about looking at users’ holistic experiences and then finding patterns that cut across them.
02
Website friction and how to decrease it
Today’s customers don’t have much patience for inconvenient, confusing or inaccessible website interactions. In fact, positive customer experiences are so important that 91% of customers will make a repeat purchase after having one.
With behavior analytics, you can not only detect and track friction – you can also find ways to solve it.
03
How does Behavior Analytics work?
Behavior analytics is at its core about understanding how people behave on a digital platform. It tracks your website visitors anonymously, analyzing interactions such as clicks, scrolls, pages visited, engagement, and much more. These insights help businesses understand user preferences, optimize the user experience, and make data-driven decisions to improve website performance, conversion rates, and overall business outcomes.
Behavior analytics empowers organizations to uncover actionable information about their audience, enabling them to personalize content, identify areas for improvement, and tailor their strategies to better meet user needs and expectations.
04
Who can benefit from Behavior Analytics?
Whether you are a marketeer, analyst, designer, product manager, SEO specialist, or conversion rate optimizer, data insights acquired through behavior analytics can be of value for a wide range of roles and functions within a business. As customers are at the core of every successful business, understanding their goals, motivations, pain points and habits is key to customer attraction and retention.
Ready to turn clicks into insights?
There’s a reason why behavior analytics has been referred to as a business’s “secret weapon”. In this guide, you’ll be discovering why it is so valuable, and how you can use behavior analytics to increase conversions and drive revenue for your business.